Building your hotel brand in the new social media era | Episode 3: Social Media Toolkit for HoteliersBy Sébastien Félix , Co-author @ Tell Trends
Welcome to the latest article of this special series written by Sébastien Félix of Tell Trends and exclusively dedicated to the hotel brand image on social networks.
If you missed the first episodes, there is still time to read them by following the links below:
Episode 1: Why hotel branding matters?
Episode 2: From Storytelling to Direct Bookings
For this last episode Tell Trends in collaboration with the Influence Society agency has concocted a selection of the essential tools to become a rockstar of social media.
Editing photos and videos
Before starting to publish it is imperative to work on your photos. Whether it is your official photos, those of your customers or your influencers, do not hesitate to create your own brand identity. Many tools are at your disposal, here is our selection:
Lightroom (The best tool available): Official website
Canva (a free version that allows you to make photo montages): Official website
Luminar 3 (to download on your computer): Official website
Creation of Stories
Once you master the creation and graphic retouching it is important to take good care of your image, especially on the Stories. Don't forget to do vertical photo shoots to make the most of it and then use one of these mobile applications to embellish your stories:
Managing your posts
Are your contents ready and in the right formats? All you have to do now is not to go one step further: publish your content! You can do things on the spot and at the last minute, but you can also use tools to schedule your publications in advance. This will help you a lot to anticipate certain periods and not miss key moments.
Hootsuite (starting from 25€/mois): Official website
Loomly (starting from 22,5€/mois): Official website
Buffer (starting from 13,5€/mois): Official website
You are now (hyper)active on social media, your content is at the top and your community is ultra engaged! What could be better than a tool to centralize all your data and statistics?
Google Data Studio (free made in Google): Official website
SumAll (visual interface): Official website
Funnel.io (paid but the most complete): Official website
Tell Trends, created by Martin Soler and Sébastien Félix, is a quarterly magazine launched to help the leaders of the hotel, hotel marketing and hotel technology industry stay up to date with relevant trends in the industry.It is about looking at the bigger picture and getting expert opinions on what the future looks like or could look like.
30% discount with promocode: hotelhero
About the Author
Sébastien Felix began his career with Maisons & Hôtels Sibuet as digital marketing director managing 11 properties. A few years later, after founding several other companies, he launched Influence Society, pairing his two passions: hospitality and new technologies. Today you can find Influence Society at leading events like LE Miami or PURE Life Experiences where they share their knowledge and ideas with hoteliers. Recently, Sébastien launched Influence Society Academy, an immersive course for all those in hospitality who want to keep up with today's modern digital marketing landscape.
Building your hotel brand in the new social media era | Episode 1: Why Hotel Branding Matters by Tell Trends
Welcome to this special 3-part series, brought to you by Sébastien Félix of Tell Trends and exclu...
Building your hotel brand in the new social media era | Episode 2: From Storytelling to Direct Bookings
Facebook & Instagram have become key players in the advertising, offering modern and innovative f...