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Digitalization does not replace the individual guest services
In today's interview we talk to Verena Jaeschke, General Manager at the Hotel Oderberger & Head of Business Development GLS Sprachzentrum. Verena explains how she uses digital tools at the Hotel Oderberger and why these ...
Thought Leadership
Knowledge
Florian Montag
July 7th, 2020
How do I best implement digital tools in my hotel?
In today's interview we talk to David-Friedemann Henning, Co-Founder & CEO of the BIG MAMA Hotels Berlin & Leipzig. David shares with us his experience on how to implement new digital tools in a hotel and how these tools...
Thought Leadership
Knowledge
Florian Montag
June 15th, 2020
Analyse & optimise your hotel's software contracts to reduce costs
Dramatic events call for dramatic changes and it is safe to say our industry will never forget the unprecedented harm COVID has caused to all its stakeholders: hotels (big and small), online travel agents, technology ven...
Thought Leadership
Knowledge
Thibault Gence
June 9th, 2020
Communication for a successful reopening
In today's interview we talk to Nadja Dahlmann, Head of Marketing and PR of Empire Riverside and Hotel Hafen Hamburg. Nadja explains to us why communication is a central part of the reopening, what you have to consider a...
Thought Leadership
Knowledge
Florian Montag
May 26th, 2020
Reshaping your operations for the new age of travel
Since the beginning of the 2010s, the hospitality industry has been experiencing a continual growth. After a record-breaking year in 2019 with $550 billion in room revenue globally, the coronavirus pandemic put a stop to...
Knowledge
LĂ©a PayrĂł
May 20th, 2020
Building your hotel brand in the new social media era | Episode 3: Social Media Toolkit for Hoteliers
Welcome to the latest article of this special series written by Sébastien Félix of Tell Trends and exclusively dedicated to the hotel brand image on social networks. ...
Knowledge
SĂ©bastien FĂ©lix
October 25th, 2019
Building your hotel brand in the new social media era | Episode 2: From Storytelling to Direct Bookings
Facebook & Instagram have become key players in the advertising, offering modern and innovative formats to promote a hotel or a destination. In this article, we will cover how to start your first social advertising campa...
Thought Leadership
Knowledge
SĂ©bastien FĂ©lix
October 11th, 2019
Building your hotel brand in the new social media era | Episode 1: Why Hotel Branding Matters by Tell Trends
Welcome to this special 3-part series, brought to you by Sébastien Félix of Tell Trends and exclusively designed to help you create a hotel image on social networks. Each week we will cover a topic that gives you key ins...
Knowledge
Thought Leadership
SĂ©bastien FĂ©lix
September 27th, 2019
How to prioritise your technology selection process
There are many possibilities to transform the guest experience with new technologies and optimise processes. An analysis of the current IT setup is the starting point for further planning. Not every hotel needs the same ...
Knowledge
Florian Montag
June 17, 2019
How to optimise your website and booking engine conversion
OTAs: “Frenemies” or simple enemies? The everlasting debate of the digital era in the hotel industry is far from over. Putting good and bad practices of OTAs apart, the visibility and reach they have given to hotels ove...
Knowledge
Thibault Gence
October 30th, 2018
The hotelier's pain point: How do I find my ideal Channel Mix?
There is not one perfect channel mix for every hotel, but there is definitely a magic formula to optimise your chance of filling your hotel through your most profitable channels....
Knowledge
Florian Montag
July 1st, 2018
Make the right choice on your new Revenue Management Solution
Revenue management is always a hot topic in the industry. Specially at the moment there a lot of new revenue management systems (RMS) coming to market, all claiming that they have found the secret sauce to accurately for...
Knowledge
Florian Montag
July 3, 2018
The guide to choosing your channel manager
The channel manager takes care of connecting and automating your distribution throughout all your channels. It connects to your PMS and the different OTA’s, Brand.com, GDS’s and other channels you need. It allows you to ...
Knowledge
Florian Montag
July 6, 2018
Things to know when getting into metasearch
Cost of advertising is rising, OTA commissions are rising, in other words cost of distribution is on the rise. Countering that requires smarter advertising systems that will take advantage of the cents that can be shaved...
Knowledge
Florian Montag
July 9, 2018
Winning the upsell gamble with perfect timing
80 DAYS: As an industry, we focus a lot of our attention on the direct revenue generated by a hotel website and rightly so. But as we all know, unlike most online purchases, the transaction doesn’t end with the booking. ...
Thought Leadership
Knowledge
Marieke Wisse
July 10, 2018
Revenue Management 101
There are a lot of articles out there on Revenue Management and how to get started. But most of them start at the beginning…we think you should start at the end. Let’s first work out what the potential impact would be an...
Thought Leadership
Knowledge
Jens Munch
May 1, 2018