Guest Data Hub, Marketing & CRM automation for Hotels

HotelAppz
Paris, France
Between 11 and 50
2017
Demo
Description
HotelAppz is a cloud based solution enabling you to aggregate customer data, pilote your customer relationships and communications and regain loyalty of customers.
The first pillar of the solution focuses on making sure your customers’ data is actionnable. By connecting to your PMS and channel manager, HotelAppz imports all your historical customer & reservations data and takes in all new customers and data as they come. It also makes sure to remove all duplicates and to integrate all guest requests, chatbot conversations and e-reputation scores & reviews into their respective profile. You can also connect other apps and systems to use your HotelAppz database.
The second part of the solution focuses on engaging your guests. You are provided an efficient and powerful tool to send 1 time emails, create & automate campaigns and monitor their efficiency. All these messages are 100% customisable. With HotelAppz you can segment your database and send different message depending on the guest demographics, type of booking and a whole lot more criteria.
The solutions comes with a dashboard so you have an overview of what guests are asking for and offers a tool to communicate different requests to your team. Last but not least, HotelAppz gives you the possibility to create a loyalty program. You can manage status’, define rules of loyalty points assignment, create offers eligible to the loyalty program and provide your guests with a portal to follow their loyalty.
Software languages:
Features
Customisable point system
Advanced rules
3rd part supplier management
Points Bank
Multi-currency
Branded loyalty program
KPI dashboard
Content management system (CMS)
Price management system
Multi-brand loyalty program
Point redemption catalog for guest
Data deduplication
Multi-property view
Centralized data warehouse
Customer profiling
HTML WYSIWYG Editor
Guest profile enrichment
Segmented messaging (reservation type, demographics, etc...)
E-mail automation
Custom loyalty program module
Content management system (CMS)
e-reputation management module
Up-sell room upgrades
Up-sell extra services
Flexible user rights & restrictions by employee
KPI dashboard
Drag & drop template Editor
Guest feedback module (comment cards/reviews)
Multilingual (guest facing)
Segmented emailing (reservation type, demographics, etc...)
TripAdvisor Review Collection Partner
Google Review Partner
Pricing
DATA COLLECTION & AGGREGATION
- Centralized data warehouse
- Connectivity to PMS and other systems
- Customer profiling
- Guest profile enrichment, deduplication & segmentation
EMAIL MARKETING AUTOMATION
- Targeting messaging campaigns
- Email automation
- HTML WYSIWYG Editor
BUSINESS INTELLIGENCE & GDPR COCKPIT
- Up-to-date reporting
- Dedicated dashboard for statistics
LOYALTY MANAGEMENT
- Loyalty Program setup, management and tracking
- Loyalty email automation
- Enable loyalty strategies that are driven by guest profitability
- Provide up-to-date loyalty reports
- Monitor loyalty status right on each guest profile
DATA COLLECTION & AGGREGATION
- Centralized data warehouse
- Connectivity to PMS and other systems
- Customer profiling
- Guest profile enrichment, deduplication & segmentation
EMAIL MARKETING AUTOMATION
- Targeting messaging campaigns
- Email automation
- HTML WYSIWYG Editor
BUSINESS INTELLIGENCE & GDPR COCKPIT
- Up-to-date reporting
- Dedicated dashboard for statistics
Support
Dedicated account manager
Phone support business hours
On property support
Live chat for support
Ticketing system
Languages spoken by support