Optimand

Optimand is a sensational and innovative business intelligence tool for e-commerce and digital marketing with an application in revenue management too. The tool analyses real-time demand and conversion data for your properties and it can immediately increase your direct bookings by displaying personalised rates to your audience by geolocation and other search criteria.

Optimand reveals digital trends and totally unique insights that your team can better convert into actionable marketing strategies. The technology is easy to implement, it can be live in a few hours and does not require any addition or change to your current system infrastructure. Does work seamlessly with any website and any booking engine. The platform can also allow you to optimise your PPC spent and reduce cost of sales, allowing you to target your audience more granularly and to to shift demand from third party channels to direct.