Recency - Frequency - Monetary
Between 51 and 100
RFM is a vital CRM tool for hoteliers to smartly segment and target their guests in accordance with their Recency - Frequency - Monetary stay performances.
Recency: How recently did they visit you?
Frequency: How often did they visit you?
Monetary: How much did they spend?
- Data Segmentation ( Micro - Macro )
- Data Singularity
- Churn Analysis
- Loyalty Management
- Maximise guest lifetime value
- Increase customer retention
- Potential guests converted into more profitable guests
- Enhanced Productivity and efficiency
- Reduce paperwork
- Unlimited and powerful reporting to capture all detailed performance
Other products by this provider:
Revenue forecasting & budgeting
Flexible user rights & restrictions by employee
Corporate accounts sales & commission tracking
Online travel agents sales & commission tracking
Team collaboration Tools
Year-to-year comparison of all major data sets
Predefined & custom alerts
Competition comparison (e-reputation)
Website performance tracking
Social media monitoring
Dedicated account manager
Phone support business hours
On property support
Live chat for support
Languages spoken by support