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NextGuest CRM (formerly Serenata)

Verified profile

Engage and retain guests

Reviews summary


Engage guests from the moment the booking is made, enhance their experience while on property, and inspire them to book another stay. With NextGuest CRM your guest data, one of your hotel’s most precious assets, is put to good use to engage guests before, during and after their stay, to fuel loyalty throughout the customer journey, and to acquire new "best"​ guests.

The solution breaks down the data silos to provide you with a comprehensive 360° view of your guest. With deep knowledge of your guests and their behavior, also on social media, you own the conversation with the customer from the moment the booking is made, nurture the experience with marketing automation, and retain your best guests by showing them how much you value their business. At each step of the customer journey our CRM ensures that your guests receive the most targeted, dynamic and relevant communication and helps you reach and retain your best guests to increase direct bookings and to achieve lower distribution costs.

Software languages:


CRM & E-Mailing
- View all

Data deduplication

Multi-property view

Centralized data warehouse

Customer profiling


Guest profile enrichment

Segmented messaging (reservation type, demographics, etc...)

E-mail automation

Custom loyalty program module

Content management system (CMS)

e-reputation management module

Up-sell room upgrades

Up-sell extra services

Flexible user rights & restrictions by employee

KPI dashboard

Drag & drop template Editor

Guest feedback module (comment cards/reviews)

Multilingual (guest facing)

Segmented emailing (reservation type, demographics, etc...)

TripAdvisor Review Collection Partner

Google Review Partner


Dedicated account manager

Phone support business hours

On property support

Live chat for support

Ticketing system

Languages spoken by support

Integrations (18)