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NextGuest CRM (formerly Serenata)

Engage and retain guests

Reviews summary


Engage guests from the moment the booking is made, enhance their experience while on property, and inspire them to book another stay. With NextGuest CRM your guest data, one of your hotel’s most precious assets, is put to good use to engage guests before, during and after their stay, to fuel loyalty throughout the customer journey, and to acquire new "best"​ guests.

The solution breaks down the data silos to provide you with a comprehensive 360° view of your guest. With deep knowledge of your guests and their behavior, also on social media, you own the conversation with the customer from the moment the booking is made, nurture the experience with marketing automation, and retain your best guests by showing them how much you value their business. At each step of the customer journey our CRM ensures that your guests receive the most targeted, dynamic and relevant communication and helps you reach and retain your best guests to increase direct bookings and to achieve lower distribution costs.

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