📅 Manage your software costs & contracts over the next 30 days. Get started for FREE

SHR Maverick™ CRM

Verified profile


Between 51 and 100


Removes channel barriers to connect hotels with all their guests.

Reviews summary



While other CRM systems only see limited information from third-party providers’ systems, Maverick helps you know, recognize, and reward your best guests—no matter how they booked. Hoteliers using Maverick know their OTA customers the same way they know their direct customers. The robust, powerful guest management software gathers all guests’ profile data from the SHR Windsurfer CRS and aggregates it. It matches and cleanses profiles and creates microsegments that optimize recommendations for guest communication. Maverick also provides a built-in, easy-to-use, integrated marketing program for email and text message marketing and
campaign management.

Software languages:


Loyalty Program
- View all

Customisable point system

Advanced rules

3rd part supplier management

Points Bank


Branded loyalty program

KPI dashboard

Content management system (CMS)

Price management system

Multi-brand loyalty program

Point redemption catalog for guest

CRM & E-Mailing
- View all

Data deduplication

Multi-property view

Centralized data warehouse

Customer profiling


Guest profile enrichment

Segmented messaging (reservation type, demographics, etc...)

E-mail automation

Custom loyalty program module

Content management system (CMS)

e-reputation management module

Up-sell room upgrades

Up-sell extra services

Flexible user rights & restrictions by employee

KPI dashboard

Drag & drop template Editor

Guest feedback module (comment cards/reviews)

Multilingual (guest facing)

Segmented emailing (reservation type, demographics, etc...)

TripAdvisor Review Collection Partner

Google Review Partner


Dedicated account manager

Phone support business hours

On property support

Live chat for support

Ticketing system

Languages spoken by support

Integrations (6)