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Hendersonville, TN, USA

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Benchmark your property’s occupancy, average daily rate (ADR) and revenue per available room (RevPAR) performance against your chosen competitive set

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The STAR program is used by the global hotel industry as a vital revenue management tool. The report benchmarks a hotel’s performance against its competitive aggregate and local market. The STAR program tracks and delivers monthly, weekly and daily data.


  • Available for data providers only
  • Annual subscription
  • Shows your property’s performance against the aggregated performance of your chosen set
  • Ability to select up to four competitive sets 
  • Benchmarks up to 18 months of historical occupancy, ADR and RevPAR data
  • Includes year over year percentage change, rank and index
  • Individual proprietary data is never shared 
  • Track your Transient, Group and Contract business by adding on Segmentation for free

Software languages:


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Analytics & Business Intelligence
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Revenue forecasting & budgeting

Custom dashboard

Flexible user rights & restrictions by employee

Multi-property view

Corporate accounts sales & commission tracking

Online travel agents sales & commission tracking

Team collaboration Tools

Year-to-year comparison of all major data sets

Predefined & custom alerts

Custom reporting

Competition comparison (e-reputation)

Website performance tracking

Social media monitoring

KPI dashboard


Dedicated account manager

Phone support business hours

On property support

Live chat for support

Ticketing system

Languages spoken by support